EA SPORTS™ Experience Opens at Will Rogers World Airport
EA SPORTS™ Experience Opens at Will Rogers World Airport
NFL HALL OF FAMER BARRY SANDERS HELPS KICK OFF FESTIVITIES
OKLAHOMA CITY, December 2, 2011 – Travelers at Will Rogers World Airport can now “get in the game” at The Paradies Shops’ new specialty concept store, EA SPORTS™ Experience. Known as one of the leading sports entertainment brands in the world, EA SPORTS in Oklahoma City is one of only three airport stores that will open across the United States this year.
National airport retailer The Paradies Shops and their Oklahoma retail partner Kambers Gifts and Luggage, officially introduced the new concept today with a grand opening. The Honorable Mayor Mick Cornett, Gregg Paradies, President and CEO, The Paradies Shops, Janet Price, Paradies-Kambers, and Mark Kranenburg, Airport Director were among the attendees. The highlight of the event was an appearance by NFL Hall of Famer and Oklahoma State University Heisman Trophy winner, Barry Sanders. Mr. Sanders posed for photographs and signed autographs for hundreds of thrilled WRWA travelers and airport employees.
EA SPORTS Entertainment is one of the worlds’ most innovative and interactive global brands and offers the WRWA traveler a one-of-a-kind interactive sports experience. EA SPORTS allows every customer the chance to “Step on the Field of Play” and play their favorite EA SPORTS games. Gamers and non-gamers alike will find the latest gear from Oklahoma City’s local sports teams including The Thunder, Sooners and Cowboys and purchase games and EA SPORTS-branded apparel.
“Oklahoma sports fans are some of the most passionate in the world and with millions of flyers traveling through Will Rogers World Airport each year this was the perfect location to open our next EA SPORTS Experience,” said Christopher Erb, EA SPORTS Vice President of Brand Marketing. “We’re thrilled to provide new audiences with opportunities to engage with our brand and products through unique and premium experiences.”
“The Paradies Shops is excited to bring the second EA SPORTS store in an airport to the travelers at Will Rogers World Airport,” said Gregg Paradies, President and CEO of The Paradies Shops. “We feel this great brand represents the passion and team spirit of Oklahomans, and are proud to showcase merchandise from the Thunder, Sooners and Cowboys.”
The new EA SPORTS Experience is part of a $1.7 million retail renovation and expansion project by Paradies-Kambers, LLC. Along with EA SPORTS, travelers can now get a taste of a uniquely Oklahoman destination, POPS; find the latest techno gadgets at InMotion Entertainment; take advantage of the exquisite collections of Brighton Collectibles; and find a little bit of Oklahoma to take to friends and families at Bricktown Square.
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Will Rogers World Airport is owned and operated by the City of Oklahoma City Department of Airports. Will Rogers is the city’s commercial airport and accommodates over three and a half million passengers each year. The airport services 20 nonstop airports with an average of 75 daily departures.
About The Paradies Shops
Named Best Airport Retailer for the past 16 consecutive years by Airport Revenue News, The Paradies Shops was established in 1960. A family-owned business, The Paradies Shops operates over 500 stores in more than 70 markets across the United States and Canada. With extensive experience in operating both local and national brands, to include CNBC News, PGA TOUR Shops, Brooks Brothers, Brighton Collectibles, Harley-Davidson, and The New York Times Bookstores, The Paradies Shops maintains a substantial presence as one of the largest airport retailers. For more information, please visit www.theparadiesshops.com.
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