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February 25, 2009                            Bobbi Passavanti: 404.494.3428

The Paradies Shops Opens 500^th Store!

Brooks Brothers Grand Opening in Atlanta Marks Significant Milestone

Atlanta, GA – February 25, 2009 – The Paradies Shops, recently named “Best Airport Retailer” by Airport Revenue News for the 14^th consecutive year, celebrates its 500^th store opening today with the grand opening of Brooks Brothers at Hartsfield-Jackson Atlanta International Airport (ATL).  The Paradies Shops and Brooks Brothers both share the timeless tradition of providing quality merchandise at a fair value – with first-class customer service in mind.

“For the past ten years, The Paradies Shops has proudly offered this exclusive brand to airports across the country,” said Gregg Paradies, president and CEO, “and we are excited to celebrate this special occasion marking our 500^th store opening – at the world’s busiest airport – with the country’s oldest and most prestigious clothing retailer.”

“Brooks Brothers is proud to be part of this milestone event,” said Claudio Del Vecchio, Brooks Brothers Chairman & CEO. “Our new store in ATL’s atrium represents our shared passion for excellence.”

The Brooks Brothers celebration coincides with the grand opening event of The Paradies Shops’ stores in ATL’s atrium, which also include Brighton Collectibles, Drugs & More featuring The AeroClinic, and The Georgia Aquarium’s “Beyond the Reef” store.  Piedmont Park Travel Mart and The New York Times Books & News are slated to open this summer.  

About Brooks Brothers

Established in 1818, Brooks Brothers currently operates stores in the United States, Europe, Japan, Hong Kong, China, Malaysia, Singapore, Taiwan, Chile and Dubai.  The company also sells its merchandise through a direct mail catalog and e-commerce site, brooksbrothers.com.  Brooks Brothers was acquired in December 2001 by Retail Brand Alliance, Inc., a privately-owned company which is specialized in manufacturing, merchandising and retailing.  Please visit www.brooksbrothers.com for further information and store locations.

About The Paradies Shops

Named Best Airport Retailer for the past 15 consecutive years by Airport Revenue News, The Paradies Shops was established in 1960. A family-owned business, The Paradies Shops operates over 500 stores in more than 70 markets across the United States and Canada. With extensive experience in operating both local and national brands, to include CNBC News, PGA TOUR Shops, Brooks Brothers, Brighton Collectibles, Harley-Davidson, and The New York Times Bookstores, The Paradies Shops maintains a substantial presence as one of the largest airport retailers. For more information, please visit www.theparadiesshops.com.

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