TRIFIC values – and a culture of caring

“To Maintain First Class Standards That Exceed the Expectations of the Customers and Business Partners We Serve.”

Paradies prides itself on treating its over 3,900 employees like members of its family.

Our company was founded on strong principles and a committed work ethic. We place tremendous emphasis on camaraderie and loyalty not only among employees, but also with our business partners and the communities we serve. And because we take care of our people, our people are better able to take care of their customers, allowing the company to thrive year after year.

Every day of the week … 365 days of the year … employees of Paradies demonstrate the company’s TRIFIC core values with each other and with the customers they serve. TRIFIC stands for:

Employees often mention how meaningful it is to be part of the Paradies family and the comfort level they have in addressing its founders as “Mr. Dan” and “Mr. Jimmy". The company’s open-door policy to every employee creates an environment of sharing ideas and solving problems. Everyone is treated as an equal and has a voice. Through this open atmosphere, the entrepreneurial sprit is allowed to thrive among employees, and the company is allowed to flourish.

With core values guiding the business, Paradies’ family of employees celebrates many extraordinary achievements. Airport Revenue News (ARN), the foremost publication in the industry, has named Paradies “Best Airport Retailer” for the past 18 consecutive years. Additionally, Paradies has been recognized by ARN as “Best Airport News-Gift Operator” and “Retailer with the Highest Regard for Customer Service. Georgia Trend Magazine has recognized Paradies as Family Business of the Year, and the Atlanta Business Chronicle recognizes the company as an A+ Employer.

By maintaining first-class standards … treating employees equally … preserving strong leadership … and offering great teamwork, an entrepreneurial spirit and family environment … Paradies continues to prosper after over 50 years in business.

We’re building the company one store at a time. Making a difference with employees, one employee at a time. Exceeding the expectations of our customers, one customer at a time.